I am a huge proponent of the concept of "store it where you use it" and your laundry supplies are a perfect example.
Try to have all of your laundry supplies within reach when you need them. For any products you frequently use make sure they are set up in the most efficient way possible. For instance, try tearing the top off of the box of fabric softener sheets and using a larger detergent container with a spout.
Easy to clean plastic bins with labels are a great way to group together similar products. A peel'n'stick shelf liner with a cool pattern can go a long way towards achieving the look you want. Personally, I love mixing patterns with complimenting colors.
The shelf liner is a great double duty product. It can cover up the ugly underneath and create an easily wipable surface. If you look closely I also put some shelf liner directly on some of the products for a cleaner look . Just be sure to not cover any safety information!
You will be surprised how just a few small changes will simplify your daily chores!